After Almost 2 Years, Google Finally Releases Penguin 4.0
It’s been two years of waiting for the 4th Penguin update, a Google search engine algorithm that aims to penalise and devalue websites usi
October 03,2016
Cameron Francis
Have a Separate Mobile SEO Strategy for Your Business
Are you doing mobile SEO apart from your usual website optimisation? Well, we hope that you aren’t. This may sound peculiar to you, but you need
August 15,2016
Cameron Francis
Apply an Appropriate Internal–External Link Ratio
Have you ever wondered why or how some websites are able to successfully maintain high search engine rankings? More importantly, do you desire tho
July 21,2016
Cameron Francis
Differentiate Your Revenue Streams and Market Them Strategically
Whether you are running a small, medium or large scale business, you need to have multiple revenue sources. Multiple revenue streams naturally mea
July 20,2016
Cameron Francis
Identify and Understand Your Target Market
Do you know what Apple, Samsung, HP, Mercedes and eBay have in common? It’s their ability to effectively manufacture and sell millions of their
July 19,2016
Cameron Francis
Arrange Your Website in a Clear, Hierarchical or “Tree-like” Layout
Is your website easy to navigate? Can your visitors find what they want within 3-5 seconds or clicks? If they can’t, then you have a navigation
July 18,2016
Cameron Francis
Put Your Most Important Information Above the Fold
Does your website have a high bounce rate? Is your conversion far lower than expected? If your answer is yes, then you need to change your content str
June 24,2016
Cameron Francis
Ensure Your Website is Mobile-friendly
Would you like to find out if your website is mobile friendly? If so, do a quick keyword search using your mobile device right now. Check the firs
June 23,2016
Cameron Francis
Factor In “Google Pigeon” by Localising Your Content
Do you want to increase the revenue of your local business? If so, consider optimizing your web content for local relevance. Your website conte
June 22,2016
Cameron Francis
Improve UX by Ensuring Each Page is Aesthetically Pleasing
What’s the one thing that can convince you to trust a website? Apart from Google’s omnipresent brand, why do you use it more often than Yahoo?
June 21,2016
Cameron Francis
Use Breadcrumbs to Improve Site UX and Make it Search Friendly
It should be easy for your visitors to find whatever they are looking for in your website within minutes, regardless of where they land on your we
June 20,2016
Cameron Francis
Avoid Dynamic URLs With Random Characters
Before you continue reading, go check your website URL first and see if it has one or more of those characters in the extension. Click the links t
June 17,2016
Cameron Francis
Use External CSS and JavaScript to Maximise Relevance
Don’t let these two names scare you. They’re just technical terms used in a pretty simple process. Think of them as two very useful terms that
June 16,2016
Cameron Francis
Include a Target Keyword in the URL of Each Page
Have you heard someone say that what you don’t know won’t hurt you? But, when it comes to search engine optimisation (SEO), what you don’t k
April 29,2016
Cameron Francis
Plan an SEO Strategy Prior to Creating a Website
Did you know that less than 5% of business owners planned their SEO strategy before building their website? Why is this so? That is mainly because
April 29,2016
Cameron Francis
Create One Unique Profile Per Online Directory
Do you know why tens of thousands of websites lost their rankings in the last penguin and panda updates? It was because Google found out that thei
April 29,2016
Cameron Francis
Create Keyphrase-rich Text Content on Your Homepage
Do you know the difference between delayed and accelerated website rankings? It’s so simple! The answer lies in the fundamentals. You can bui
March 24,2016
Cameron Francis
Accessible Social Media Buttons Encourage Sharing
When it comes to creating engagement on your blog, ranking on the search engines, building a reputable online community, and creating awesome cont
March 24,2016
Cameron Francis
An Author Profile on a Blog Increases Authority – copy
Do you know the best way to attain industry leader status, apart from providing great services and products? The formula is very simple: Create
March 24,2016
Cameron Francis
An Author Profile on a Blog Increases Authority
Do you know the best way to attain industry leader status, apart from providing great services and products? The formula is very simple: Create
March 24,2016
Cameron Francis
Use Google Alerts to Monitor Your Industry, Competitors and Business
Would you like to spy on your industry rivals, monitor industry updates and news or ride the wave of emerging trends, and use that information to
March 24,2016
Cameron Francis
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