Effective eCommerce SEO starts with building your brand
so that shoppers actually want to buy from your store

Ecommerce SEO

Introduction to Ecommerce SEO

In its most basic form, ecommerce involves buying and selling products over the internet. Typically, you’ll list your products online. Prospects that visit your website find them, make an order, and you fulfil that order by shipping the products to them.

Sounds simple, right? Maybe it is. Maybe it is not.

Most ecommerce websites involve complicated systems that are propelled by heavy databases and integrations to third party systems. They may also include hundreds of product in as many categories. On top of that, you still have to worry about schema, blogging, and social media integrations. Also, keep in mind there may be thousands of other businesses competing for the same customers as you.

What can you do to gain an edge over your competitors? For one, you can make sure that your ecommerce store is well optimised for search engines. Ecommerce SEO helps your products rank in the top spots on Google, leading to increased leads and visibility.

eTraffic Ecommerce SEO

When you are running an ecommerce website, your goals should be really simple:

Get ranked; Drive traffic to your website; Make money; Rinse and repeat

But we all know the process is not this linear. ‘Getting ranked’ does not just happen. The ecommerce websites that appear on top of Google’s search results achieve that by conscious and deliberate SEO effort.

Most of them work with an SEO agency to achieve the higher rankings. At eTraffic, we work with ecommerce companies of all levels to make sure that you get higher rankings, more traffic, better leads, and more sales on your ecommerce store. We will work with you right from the planning to the implementation of SEO strategies for greater search engine visibility, revenue and sales.

Our Ecommerce SEO Strategy

In-depth Market Research

Conducting in-depth market research for your ecommerce business is not only wise, it is an essential part of business. Market research lies at the heart of every effective marketing campaign.

When you work with us, we do thorough market research to find areas of strength and weakness. We seek to understand your objectives and create SEO goals that align with them.

We will analyse your competitors and prepare a thorough report that includes actionable steps you can take to dominate your industry.

Basically, we leave no stone unturned. The in-depth research helps us identify areas that need to be worked on. It also helps us prepare a solid strategy, set goals, and start working on them.

Keyword Research

Conducting comprehensive keyword research, and then optimising your ecommerce store for search engines helps you get quality organic traffic to your website.

Everyone is relying on search engines to find the stuff that they need. But if no one is searching for the stuff that you sell using the words that you think are important, then that’s not a good sign. When you work with us, we use a variety of sophisticated SEO tools to identify phrases searchers actually use to find your products.

We separate the chaff from the wheat, and present you with only the best keywords for your ROI.

SEO On-Page Strategy

In a world where everyone is so engrossed with backlinks, many SEO agencies completely forget about the importance of on-page SEO. But we don’t.

We believe that on-page SEO matters a lot.

And we relentlessly work to make sure that your website’s on-page SEO looks as impressive as your backlinks profile. We check for the nitty-gritties that you might ignore but have a great impact on your overall rankings.

We optimise your website for:

Speed
Responsiveness
Usability
Compliance with W3C standards
Other relevant on-page SEO factors

Backlinks Strategy

Link building is one of the best ways to rank your ecommerce website above those of your competitors. A link to your website tells Google that you are trustworthy. It is the best endorsement that your online store can get.

But building links is not easy. And the SEO industry is ever changing. Regardless, you can’t afford to ignore the value that backlinks add to your entire SEP package. At eTraffic, we do our best to ensure that we acquire high quality backlinks to your ecommerce website.

All backlinks fall into two broad categories, nofollow and dofollow.

You need both types of backlinks for a natural link profile that does not raise the Google red flag. Our approach to link building is 100% white hat. This ensures longevity and permanence of the results you achieve.

Content Management

Attract, engage, and convert more customers. That’s the goal of every business. And nothing works better than content marketing.

Content is king, and lies at the heart of every SEO marketing campaign. But without a good content management system, it becomes kind of hard to launch a fully-fledged content marketing campaign.

At eTraffic, we not only help you put content marketing structures in place, but also help you develop a solid content marketing strategy.

Our team has expertise in blogging, email marketing, eBooks marketing, video marketing, infographics, and much more.

Conversion Optimisation

Generate more leads and sales when you work with us.

Are visitors bouncing from your website? Is the shopping cart abandonment rate too high? Are you desperate for a way to make prospects take the desired action?

Would you like to know which design elements are hurting your conversion rates?

If you answered “Yes” to any of these questions, then there’s no doubt about it.

eTraffic Web Marketing is what you need.

Our professional team will improve your online sales and other business goals by developing a solid conversion optimisation strategy. We create and run A/B/n as well as multivariate tests for you.

Reporting

If you run an Ecommerce website, it is incredibly important that you understand where you stand in search engine rankings and how customers find and interact with your website.

We believe in providing you with in-depth reports of what we are doing, what is working, and what needs improvement. We’ll submit an overview of the ecommerce SEO services that we’ve accomplished each month.