eTraffic Local SEO Services

Overview of Local SEO

Are prospects able to find your business when searching for terms related to your industry?

If you’re running a local business and haven’t capitalised on local SEO, you are missing out on an incredible opportunity. You won’t be seen when prospects perform searches on mobile and desktop. Google’s research on local search behaviour finds that 50% of customers who perform a local search on a mobile device visit a store within that day. The same study finds that 18% of local searches lead to a sale on the same day. It is also estimated that 4 in 5 local customers use search engines and online directories to locate businesses in their vicinity. And when we are out on vacation, we expect to find information on businesses nearby using our mobile devices. It is the 21st century way of life, and you should be optimising for local searches.

But what’s local SEO and how does it differ from traditional SEO?

Local SEO is a subset of organic SEO. It focuses on providing search results that are relevant to a user based on their geographic location. For instance, if you Google “bbq restaurant near me” Google will automatically return results for barbeque restaurants in your vicinity.

It therefore makes sense that smaller and newer local businesses that have their local SEO in order should get higher rankings for local search terms. Google has always favoured small businesses and wants to show your local business to customers in your vicinity. However, you have to put in the work. When your business is well optimised for local SEO, it stands a higher chance of appearing on Google’s featured local businesses; something that impresses up to 88% of your potential customers. Google’s study further finds that 72% of customers are impressed when they can easily find details of a local business online!

Local SEO Flow

Industry Leading Local SEO Services in Melbourne, Australia

Let’s face the truth. Google is today’s version of the good old phone book. And to build and grow a successful local business, your business and website must be exceptional on Google and other search engines. We can help you get the coveted first page position by creating listings that make you stand out from your fiercest competitors.

But more importantly, we’ll help you drive more customers and leads to your physical store.

Work with us. Hire us to implement a solid local search engine optimisation strategy for your local business.

Local Keyword Research

Finding the right keywords can mean the difference between getting your local business buried deep into search engine obscurity and getting it to the first page of Google.

We spare no effort in our research.

We dig deep to uncover which terms people in your town or city are using to search for services and products in your industry. We quantify the efficacy of various search terms and provide you with an easy to understand report.

Competitive Analysis

Your business does not operate in a vacuum. We make no such assumptions. You have competitors. Some are weaker than you. Others are giants.

But with eTraffic by your side, no competitor is undefeatable.

We critically analyse each of your competitors’ SEO strengths and weaknesses to come up with a counterstrategy that ensures you get the upper hand in search engine rankings.

Website Optimisation

Never lose another customer due to a poorly designed and optimised website. Our local search engine optimisation includes a thorough inspection of your website for issues that may be costing you customers and better rankings. We work to ensure that all URLs are formatted properly for Google crawlers. We polish the meta tags, making sure the coding and architecture of your website is optimised for both search and speed. We also understand the importance of having a mobile-friendly and responsive website, and leave nothing untouched to ensure your website is accessible through devices of all sizes. We’ll also work to ensure it looks as beautiful on mobile as it does on desktop.

Google+ Business Page Optimisation

Google+ Business Pages play a key role in local SEO. It is the G+ page that makes your business feature on maps when users search for local keywords related to it. The page is also responsible for the profile that appears on the left of search results when users enter your business name directly on the Google search bar.

When done well, your Google+ Business will drive tons of traffic to your website. But don’t fret over it.

Our local SEO service includes optimisation for your Google+ Business Page. We’ll make sure that your business is listed in the right category and that all pertinent information is present on the page.

Citation Building

Google uses online citations to establish the authority of your business. As such, citations are incredibly important for local SEO.

Over the years, we have identified the best Australian online directories to submit your business for relevant citations. In addition to helping your business rank higher for local searches, citations also do an excellent job of increasing brand awareness.

Local Link Building

Creating backlinks for local businesses requires a different strategy than conventional link building.

To maximise your business visibility and awareness, we actively build relevant local links. Because the local links we create are laser focused on your local area, your website increases its local relevance, leading to higher ranking for local search terms.

Review Strategy

You are smart. You know that customer reviews matter for your local business rankings. But how do you get more customers to leave reviews for your business? When leads see your business listed among other local business, the first thing that strikes them is the number of reviews and the overall star ratings.

We’ll help you design and implement a strategy that will get your customers leaving more reviews for your business.