Resources

Enjoy our growing archive of free digital marketing resources, from ebooks, videos, blog posts, case studies, infographics, training tutorials and so much more!

blog-imgthumb

Right Side Ads Will No Longer Appear on Google Desktop Searches

  Google will no longer display ads on the right-hand sidebar of desktop search engine results pages (SERPs). Instead, the ads will be dis

February 21,2016
Cameron Francis

Read More
blog-imgthumb

Google Tests Assisted In-Store Conversions Linked To AdWords

Owners of physical stores that have AdWords advertisements could be on the brink of some exciting changes. Google is in the midst of testing ways

June 03,2014
Cameron Francis

Read More
blog-imgthumb

AdWords Optimisation Methods That Are Often Overlooked

The optimisation of an AdWords account can be challenging at times, but you can make the process more straightforward with several optimisation me

May 27,2014
Cameron Francis

Read More
blog-imgthumb

Adwords Position #1 Won’t Always Result In The Highest CTR

In a one year study performed by Accuracast, a marketing agency, the influence on the CTR of the position in paid search in Google was analysed. This

November 29,2013
Cameron Francis

Read More
blog-imgthumb

The eTraffic Group Is Now a Google Adwords Certified Partner

The eTraffic Group, a leading Australian provider of web design and online marketing services, is pleased to announce that they have become a Google A

September 16,2013
Cameron Francis

Read More
blog-imgthumb

Visualise Overlaps Between Paid And Organic Search With Adword’s New Paid/Organic Report

Recently Google launched a new Adwords report that displays the combined traffic, per keyword, from organic and paid search.  This report is the firs

September 12,2013
Cameron Francis

Read More
blog-imgthumb

Google Keyword Planner, The Keyword Tool Replacement, Gets A Mixed Response

A lukewarm response to the Google Keyword Planner may be an overstatement. If we use Twitter sentiment as a gauge, the SEM community has not really em

September 03,2013
Cameron Francis

Read More
blog-imgthumb

Being Familiar with Google Adwords

You must have heard how several businesses have resorted to Google Adwords or PPC (Pay Per Click) as an internet marketing strategy. It is true that i

August 03,2013
Cameron Francis

Read More

Melbourne's #1 Creative Agency
Taking Your Brand to the World!

eTraffic Web Marketing