LA 2024 Partners with Snapchat to Earn Local Support for Olympics Bid
Snapchat will be working with Los Angeles 2024 in a bid to rally local support for the city to host the Olympic and Paralympic games scheduled for
March 23,2016
Cameron Francis
The DIY Guide to Creating Your First Snapchat Geo-filter
On-demand geo-filters have to be one of the coolest features on Snapchat. However, until very recently, geo-filters were preset and un-customis
March 22,2016
Cameron Francis
Snapchat: The Stats That Will Make You Think Twice!
Gone are the days when Snapchat was a glorified mobile app for dick pics and sexting teens. Snapchat has evolved to become one of the most powe
March 18,2016
Cameron Francis
All You Need to Know About Audience Fragmentation Part 2: From Segmentation to Personalisation
In Part 1, you learned powerful ways to leverage audience fragmentation. Now it’s time to take the next crucial step: from segmentation to pe
March 17,2016
Cameron Francis
All You Need to Know About Audience Fragmentation Part 1: The Art of Segmentation
In the traditional world of analogue media, distribution of content was scarce while audience attention was plentiful. In that former world, conte
March 15,2016
Cameron Francis
How to Keep Your Digital Marketing Company Accountable
Every marketer is entrusted to produce results that help boost a company’s profit. Most assuredly, many businesses put a lot of money into marketing
March 10,2016
Cameron Francis
Everything You Need To Know About Google Tag Manager
Have you ever wondered why a website would tend to lose performance as it becomes more and more useful? Well, the answer to that is simple.
March 08,2016
Cameron Francis
Harness the Power of Microcontent to Drive Traffic and Leads
Whether you are reading this in the office, at home, or while travelling, take a break and look around. Just about everyone is using a mobile device;
March 03,2016
Cameron Francis
Over $1 Billion Unlocked for Innovation – What it Means for Your Small Business
Australian Prime Minister Malcolm Turnbull has unlocked over $1 billion to be spent over a period of four years as capital for innovative small b
March 01,2016
Cameron Francis
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