The Google Zoo is About to Go Loose: How to Prepare for Google’s Penguin 4.0 Update
Algorithm updates from Google are like thunderstorms; they begin with audible ramblings and hit with an incredible force. Like a fearsome impen
March 31,2016
Cameron Francis
14 Facebook Hacks for 2016
You already know how powerful Facebook can be. Previously unknown startups have growth-hacked themselves into multi-billion venture companies usi
March 30,2016
Cameron Francis
Win the Battle of Attention in 3 Easy Steps with Snapchat’s Geofilters
You’ve finally gotten your small business off the ground. After launching a few months ago, you’ve seen varied success, but you just know the
March 24,2016
Cameron Francis
LA 2024 Partners with Snapchat to Earn Local Support for Olympics Bid
Snapchat will be working with Los Angeles 2024 in a bid to rally local support for the city to host the Olympic and Paralympic games scheduled for
March 23,2016
Cameron Francis
The DIY Guide to Creating Your First Snapchat Geo-filter
On-demand geo-filters have to be one of the coolest features on Snapchat. However, until very recently, geo-filters were preset and un-customis
March 22,2016
Cameron Francis
Snapchat: The Stats That Will Make You Think Twice!
Gone are the days when Snapchat was a glorified mobile app for dick pics and sexting teens. Snapchat has evolved to become one of the most powe
March 18,2016
Cameron Francis
All You Need to Know About Audience Fragmentation Part 2: From Segmentation to Personalisation
In Part 1, you learned powerful ways to leverage audience fragmentation. Now it’s time to take the next crucial step: from segmentation to pe
March 17,2016
Cameron Francis
All You Need to Know About Audience Fragmentation Part 1: The Art of Segmentation
In the traditional world of analogue media, distribution of content was scarce while audience attention was plentiful. In that former world, conte
March 15,2016
Cameron Francis
How to Keep Your Digital Marketing Company Accountable
Every marketer is entrusted to produce results that help boost a company’s profit. Most assuredly, many businesses put a lot of money into marketing
March 10,2016
Cameron Francis
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